Did you know the story of Alice Through The Looking Glass? The writer Lewis Carroll wrote that Alice found her way inside a mirror and discovered a whole new world, a fantastical world where chessmen are alive and objects could talk. Alice had the ball of her time and although it was a dream it felt very real. Often we feel like Alice, especially when we found new products and the process of curation starts there. We conceptualise colours and styles in our visual mind and try to make them into reality. Our most favourite activity as our audience can already tell by now is when we are merchandising the store, it does feel like time can stand still, in the midst of the moment we are frozen in time. The start of a new love they say feels a lot like that, the beginning of a relationship, for us this is very much similar. A few days ago someone asked us what is our pastime activity? Truth be told, we love what we do so much it is like waking up and eating, it is like second nature it keeps us moving forward and challenged. It starts with an idea, creating many scenarios and processes to make it happen, that is exciting, gut wrenching, at times sad and disappointing but it is the only way we know. Canaan is our true love story.
