Fbudi known for her sleek and sublime collection of womenswear will be collaborating with Canaan on a capsule collection for Unearth First Anniversary that will be celebrated during the month of April. This is Canaan’s first collaboration with a womenswear designer and we will be documenting the processes such as Felicia Budi’s initial fabric selections and seeing her sketches come to life.
We are continuously reminded of our target audience: the women who will buy this collection. She decides on quality and materiality over fast fashion, who would prefer to have a few classic pieces than a wardrobe full of clothing. Perhaps someone who keeps a journal, has an active social media account to look for information and she supports her local causes. She’s independent, aware and strong.
Thanking my partner Ayu Larasati at Unearth for always initiating programs that challenge our capabilities and elevating our strengths.
Fbudi studio and by-appointment only atelier at Ruko Roxy Mas is a beautifully curated space showing her collection and accessories. For more information on Fbudi and her story please go to her website.