A fascination in the arts has always been a part of Putri Soediono’s DNA. Infact, when she was younger, she always wanted to be an Opera singer.
It wasn’t until she experienced working at esteemed houses such as Vivienne Westwood and Linda Farrow which her curiosity into the global world of fashion transpired.
She graduated with a Degree in Fashion Accessories at London Cordwainer and while studying and experiencing the UK, she felt a deep need to share her own personal story with the world through the lens of fashion. She wanted start a brand that showed fashion could be anything from batik passed down from her Grandmother to a vintage Hermes bag; and with that ethos in mind she successfully launched Pubumésu in 2011.
Putri had an eccentric Javanese upbringing, with a deep rooted and rich cultural history. She is equally inspired by cultural history as a whole, as she understands the depth that culture plays on evolution of trends. She embodies this in her pieces and she works with craftsmen and women adept in a variety of artistic disciplines, culminating in years of practice and skill passed down from countless generations.
Her unique pieces show stories of Indonesian folklore, to the smells and and colours of the bustling markets in this corner of the world, all of which are beautifully translated into timeless and eclectic pieces that someone will love forever.
Today Pubumesu retails in Net a Porter, Browns Fashion and Koibird in London, The Modist in Dubai, Ikram in Chicago, and of course Canaan.
Pubumesu will present her new designs as part of her latest collection and guests will be able to see how the fans are made by one of the skilled master artisan of Pubumesu at Niniveh’s “Travel Through Time”
Follow Pubumesu intagram : @pubumesu to discover more about her and her works